Finding a new job is tough enough, but finding a company where you’ll thrive—where the culture, values, and environment align with your goals and passions—is even harder. Job descriptions often tell you what a company wants from you, but rarely do they give you a clear picture of what it’s like to actually work there. Are employees treated with respect? Is there room for growth? Do they genuinely care about work-life balance, or is that just a buzzword? These are the questions job seekers care about, but too often, the answers are hidden behind curated corporate branding and vague promises.

That’s why I created GreatCompanyTo.Work. I wanted to create a platform that cuts through the noise, offering real, unfiltered insights into workplace cultures from the people who know them best—the employees. To bring this vision to life, I used tools like ChatGPT and Clay to build a system that synthesizes reviews and employee sentiment about organizations.

This isn’t just about gathering data; it’s about making it accessible, digestible, and actionable. By combining AI-driven insights with real feedback, the platform provides a comprehensive picture of what it’s like to work at different companies. Instead of sifting through endless pages of reviews or trying to decode HR speak, users get clear, concise summaries highlighting the strengths and weaknesses of a workplace.

For example, our system analyzes employee sentiment on critical factors like leadership, work-life balance, diversity and inclusion, career growth opportunities, and overall satisfaction. It then distills this data into an easy-to-read format, empowering job seekers to make informed decisions about their next career move.

But it doesn’t stop there. GreatCompanyTo.Work also helps organizations. Companies with positive work environments gain recognition, attracting top talent, while those with areas to improve receive constructive feedback from their employees. It’s a win-win: job seekers find better opportunities, and organizations are encouraged to invest in creating cultures where employees can thrive.

GreatCompanyTo.Work isn’t just a website—it’s a tool for transparency, a driver for accountability, and a resource for anyone who believes that work should be more than just a paycheck.